Event technology services have transformed the way an event is planned and experienced. One of the most powerful tools to improve attendee engagement while also streamlining operation processes is through event apps. These mobile solutions improve the attendee experience and offer vital real-time updates while aiding smooth Event Check-In processes. Without the right promotion, though, even the best event app may go unseen.
To truly leverage the full value of event technology, effective promotion of your event app is key. This blog is devoted to actionable strategies for driving adoption and maximizing the impact of your mobile event app.
1. Pre-Event Marketing: Building Awareness Early
Effective promotions of an event app start long before the event. The more one can get excited and informed about the app in attendees’ minds, the greater the chances of downloading and utilizing it at the event.
- Integrate the App into your Event Website: Start by featuring the event app prominently on your event website. Provide clear instructions on how to download the app and highlight its key benefits, such as personalized schedules, networking features, and QR code ticketing systems for a seamless event check-in process. Making the download process as simple as possible is vital to encouraging adoption.
- Email and Newsletter Campaigns: Use targeted email campaigns to send your registered attendees direct download links to the app. Promote particularly useful features, like live session updates and digital maps of the venue. Include clear calls to action to drive app downloads.
- Social Media Teasers and Hashtags: Create hype through teaser content posted on your social media channels. Share sneak peeks of its features, behind-the-scenes content, or testimonials for previous events. Challenge attendees to share the buzz on how they’re looking forward to the event by using your event hashtag and linking back to the app.
2. Incorporate App Promotion into Your Registration Process
The event ticketing platform is often the first touchpoint with a potential attendee. It’s the perfect opportunity to introduce your mobile event app.
- Show the App at Registration: Integrate your event app promotion as part of the process of registration for the event. Allow attendees to download the app during registration for tickets. Explain how to download the app on their mobile devices by providing them with links to the app stores.
- Onsite RSVP Solutions: Use onsite RSVP solutions that connect to your mobile event app for attendees to confirm their attendance of various sessions straight from the app. This way, you’re making RSVPing easier for attendees and encouraging their engagement with the app before even the event.
3. Engage Attendees On-Site with the App
Once your event starts, the promotion must not fade away. Making the most of the app on-site helps attendees navigate the event and stay connected to other participants.
- QR Code Ticketing Systems: Implement QR code ticketing systems to make checking in at the event much easier. Using the application, attendees check in using a QR code, so they bypass the long queues and get fast access. This makes attendees use the application when they arrive, and this helps them remain engaged throughout the event.
- Onsite Badge Printing Solutions: All onsite badge printing solutions are integrated with the event app. Attendees using the app may print badges at separate print kiosks on location, simplifying the check-in process and keeping it badge-based and ticketless.
4. Onsite Promotion to Keep the App in the Spotlight
Even though attendees may have downloaded the app, marketing it on-site is critical in ensuring that it remains a central part of the event experience.
- Signage and QR Codes: Put up signs with QR codes everywhere in the venue. This helps bring the application to people’s attention and reminds them to download it for session updates, venue maps, or the option to RSVP to sessions. Place the QR codes in high-traffic locations such as the registration desk, session halls, and networking areas.
- Announce features during sessions: The occasion hosts or speakers must remind attendees regularly to use the mobile event app during keynotes or breakout sessions. Highlight the most important features of the mobile event app, such as QR code ticketing systems, live polling, or the ability to message other attendees for business purposes.
5. Post-Event Engagement with the App
Your relationship with attendees doesn’t end when the event does. Post-event engagement is where the following loyalties are built: building loyalty and promoting future events.
- Sending Push Notifications for Content Access: This has the effect of pushing links to post-event content, like session recordings, speaker slides, and exclusive behind-the-scenes videos. This keeps your event top of mind even after attendees have left the venue.
- Surveys and Feedback: Request feedback from participants about the whole event experience through the application. This helps you identify areas to improve in future events and gives attendees a voice in their experiences. Encourage attendees to rate sessions, speakers, and other aspects of the event to gain valuable insights.
- Networking Beyond the Event: Keep the app active long after an event is done by encouraging continued networking after the event. For example, you can establish spaces within the app for post-event discussions or make exclusive content for attendees who stay connected via the app.
Conclusion
Promoting an event app requires a lot of effort and is not a one-time activity. People need to be engaged at every stage, beginning from the prior event and post-event stages. Integrate event technology services such as QR code ticketing systems, onsite badge printing solutions, and mobile event apps into your promotional efforts for maximum engagement in and around your event. These will create excitement, encourage the adoption of the app, and make the entire event very exciting, leaving attendees hungry for the next one. So, take them up and let your promotional efforts for the event app soar!
